
Speaking of MomentCam, he added, “These guys could be the poster child of the next generation of partners for Facebook.”Ĭodorniou said Facebook wants to support startups like those participating in the competition as well as it can. “We were looking for a company that could inspire a lot of developers,” he said. As well, it was looking for apps that were successfully monetizing with Facebook Platform that were mobile only. Julien Codorniou, Facebook’s head of global platform partnerships, told VentureBeat that the selection of MomentCam “highlights the fact that we work with mainly mobile-first companies not based in Silicon Valley that are going through exponential growth.”Ĭodorniou added that the Fb Start team was looking for a winner that is doing interesting things on Facebook Platform, including the way it uses social login, Parse, and organic sharing tools. how well they leverage Facebook Platform: did the app developers make Facebook and/or Parse integral to the app?

efficiency at scale: how well does it utilize Facebook or other tools “to make app development and iteration efficient”Ĥ. experience and design: is it optimized for a good user experience, and does it look and feel streamlinedģ.

growth and engagement: is it growing quickly, entering new markets, or keeping new usersĢ.

According to Facebook, apps were judged based on four main criteria:ġ.
